EXIT-READY BRANDING
Help Your Clients Sell for More, Transition Smoothly and Set Themselves Up for Future Success
JOIN THE MASTERCLASS ON MARCH 19, 2025
12PM EST ON ZOOM
For most M&A professionals, financials and operations drive the valuation conversation – but what if you could help your clients sell for more and transition seamlessly by leveraging one of their most undervalued assets? Their brand.
A well-positioned brand doesn’t just make a business look good, it increases perceived value, attracts premium buyers, and ensures the founder’s exit is smooth and successful. Yet, too often, branding is dismissed as a “nice to have” rather than a strategic advantage in the sales process.
This masterclass will show you how to help founders separate their personal identity from their business brand, build credibility with buyers, and position both the business and the founder for a strong future.
We’ll answer key questions, including:
What happens to the founder after the sale?
How does their personal brand impact business valuation?
How can M&A professionals leverage this to add value to their services?
Give your clients an advantage—and ensure both their business and personal brand are set up for long-term success.
“In many cases, there is so much strategic value created by a good brand that it becomes a primary driver of exit value.”
– Mac Lackey, Six Exit Founder, Speaker, Author & Coach
✔ Help founders transition successfully by making their business less dependent on them – ensuring a smooth handover and a confident next step.
✔ Position businesses for premium offers by ensuring the brand is an asset, not a liability, in the sales process.
✔ Reduce buyer hesitation by strengthening brand credibility, customer loyalty, and market positioning.
✔ Advise founders on their personal brand so they can maintain influence, credibility, and new opportunities after their exit.
✔ Enhance their advisory services by educating sellers on branding’s role in attracting high-quality buyers and maximizing deal value.
Bonus: All attendees will receive our Founders Brand Playbook to gift to their clients
This Masterclass is for M&A professionals who want to:
Ready to add this game-changing insight to your advisory toolkit? Sign up Today!
Why Branding Matters More Than You Think
Many founders unknowingly undermine their exit potential by neglecting both their business and personal brand. Without a clear, structured brand:
❌ Buyers Hesitate – If the brand is too dependent on the founder, buyers fear instability.
❌ Valuations Drop – Businesses without a strong identity lose negotiating power and are often categorized as generic.
❌ Transitions Drag On – Without a documented brand strategy, founders are often required to stay longer post-sale.
But branding isn’t just about selling for more—it’s also about what happens after the deal is done.
What Happens to the Founder After the Sale?
Many founders struggle post-exit. Their identity has been so deeply tied to their business that when the sale closes, they’re left wondering: Now what?
A well-established personal brand ensures they don’t disappear post-sale. Instead, it positions them for new opportunities, including speaking, advisory roles, and their next entrepreneurial endeavor.
”Our job is made easier when a business has high-quality branding. It adds great value in the eyes of an acquirer, and they are willing to pay a premium price to obtain it.”
Paul Ormsby, VP STS Capital Partners
Branding isn’t just aesthetics—it’s market perception, credibility, and making businesses easier to sell. And it ensures founders exit successfully, with confidence in what comes next.
Date: Wed March 19, 2025
How The Helps You + Your Clients
Time/Location: 12 PM EST on Zoom
Give your clients the advantage of a higher valuation and a smoother exit. Don’t wait—register now.
ABOUT YOUR HOST
Laura Beauparlant is the founder of Lab Creative, a branding expert, speaker, and author who has helped hundreds of entrepreneurs position their businesses for success. She has developed Brand Chemistry, a proven approach to aligning strategy, messaging, and design to create brands that are magnetic to the right buyers.
With deep expertise in branding, storytelling, and business strategy, Laura helps founders and professionals amplify their impact, maximize business value, and successfully transition into what’s next.
