Build your legacy brand and ignite a revolution.

We help ambitious founders, change-makers and thought leaders position their business to sell and build a personal brand for their next evolution.

If you are in this state of transition and ready to build your impact-driven legacy brand, we are here as your creative partner. Together, let’s launch a brand that attracts the right buyers, clients and opportunities – allowing you to reach new levels of impact, influence and success.

Ready to light things up? Book a call with Laura

The Founder’s Brand Playbook: Build a Brand That Sells

"The Founder's Brand Playbook" e-book cover on a tablet against a blue background.

Here’s how we help

  • WORK WITH US

    Our unique 3 step branding process helps you create chemistry with yourself, your business, and your ideal clients - we call this Brand Chemistry.

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  • SPEAKING

    Inspire, empower and entertain your audience with keynote speaker, author and Lab Creative founder, Laura Beauparlant.

    LEARN MORE

  • OUR BLOG

    From behind the scenes to insights, opinions and inspiration, we’ve got everything you need for your entrepreneurial journey.

    READ HERE

READ OUR LATEST BLOG POSTS

Featured
Courage Over Comfort: What Papua New Guinea Taught Me About Doing Hard Things
Courage Over Comfort: What Papua New Guinea Taught Me About Doing Hard Things

Entrepreneurship, like scuba diving, demands courage, not comfort. My trip to Papua New Guinea reminded me what’s waiting on the other side of discomfort: the real, aligned, unstoppable version of me.

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Why Founders Can’t Afford to Skip Personal Branding—Before or After an Exit
Why Founders Can’t Afford to Skip Personal Branding—Before or After an Exit

Skipping personal branding could be the most expensive mistake you make as a founder. Whether you’re planning an exit or looking to grow your influence, your personal brand is the key.

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The Power of One Sentence
The Power of One Sentence

I always knew I was great at helping founders articulate their brilliance, but I never fully owned it. Then, last week, a single conversation changed everything.

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After selling Mabels Labels, @thejulieellis (one of it's 4 co-founders) was left questioning her next steps—a journey that ultimately led her to empower other women entrepreneurs through coaching, speaking, and her book, Big Gorgeous Goals. Sw
Forget broken shelves—let’s talk about breaking through the noise with a brand that sticks! Get your copy of Brand Chemistry at 50% off this Black Friday and step up your branding game. Stock is moving fast (faster than our broken she
Throwback to my book launch party—back when my boys were shorter than me and Brand Chemistry was brand new! Now, years later, we’re clearing out our stock to make room for future projects (and to prevent any more shelving mishaps 😅). F
We knew Brand Chemistry was impactful, but we didn’t expect it to be quite this heavy! 📚💥 True story: the shelves in our basement couldn’t handle the weight of these books and collapsed. So, we’re making space and giving you t