LAB NOTES
Strategic insights, brand transformations, and bold ideas for founders ready to scale, sell, or step into what’s next. Written for visionary entrepreneurs who know their brand is their greatest asset.
Why I Separated My Personal Brand from My Business
I’ve been advising founders for years to separate their personal brand from their business…but I wasn’t walking the talk. Here’s what happened when I finally did, and why it changed everything.
Why Founders Can’t Afford to Skip Personal Branding – Before or After an Exit
Skipping personal branding could be the most expensive mistake you make as a founder. Whether you’re planning an exit or looking to grow your influence, your personal brand is the key.
The Power of One Sentence
I always knew I was great at helping founders articulate their brilliance, but I never fully owned it. Then, last week, a single conversation changed everything.
Cracking the Code: The egelloC Brand Transformation
This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.
The Psychology of First Impressions
At my college grad show, I wore a navy pantsuit that screamed “professional” but hid my creativity. First impressions matter—in life and branding.
Why NOT to Hire a Specialist
Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.
The Evolution of Olympic Logos
Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.
The Many Sides of an Entrepreneur
We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.
How to Create a Unique Signature Process for Your Brand
When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish.
Top 10 Logo Redesigns
While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
The Impact of Brand on Paid Advertising
In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.
Mastering the Art of the ‘No’ in Entrepreneurship
As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.
From Business Sale to Brand Rebirth: The Julie Ellis Story
After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.
Sherwin Williams: Time for A Rebrand
Imagine a business in 2024 that’s logo is a bucket of red paint being poured over the Earth and accompanied by the tagline "Cover the Earth."
From Tech Entrepreneur to Life Coach
Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.