CASESTUDY: REBRANDING
Conscious Leaders Quest
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Website Design
Social Media Graphics
Brand Guidelines
Brand Strategy
When Conscious Leaders Quest first approached us, their vision was powerful yet not fully reflected in their branding. As founders Ron, Michael, and Peter embarked on creating transformative leadership retreats in Costa Rica, they quickly realized the importance of a brand that truly resonated with their mission and the profound transformations their participants experienced.
Initially, their branding was assembled hastily, lacking the depth and coherence needed to convey their unique story and offering.
We embarked on a comprehensive rebranding journey, starting with an in-depth exploration through our Brand Camp process. This foundational work informed the design direction for their new logo, color palette, social media graphics, and brand guidelines. Their existing website had good bones, so we helped with design and content guidance and love the new look! Visit the site here.
The new logo we designed is particularly meaningful, integrating symbols that represent their transformative process: Connection, Ritual, Adventure, and Wisdom. These icons not only symbolize the journey each leader embarks upon but also resonate deeply with the essence of their brand.
The rebrand has not only elevated their presence but has also streamlined their marketing communications, enabling a stronger connection with their audience. Today, Conscious Leaders Quest stands as a beacon for leaders seeking transformation, with a brand that truly reflects the depth and impact of their work.
CLQ: Key Messaging
TAGLINE
The journey of a lifetime.
BRAND POSITION
Adventure within, harness collective wisdom, lead a business the world needs now.
WHY STATEMENT
Helping leaders discover the best version of themselves; so that they can cultivate the same in the people they impact.
BRAND PERSONALITY
Adventurous | Bold | Confident | Courageous | Strategic | Forward Thinking | Wise | Curious | Empathetic | Collaborative| Playful
In our quest to crystallize our purpose, mission, vision, and values, it became evident that we required expert guidance to visually embody our brand, articulate our narrative, and forge genuine connections with our audience.
Today, thanks to Lab Creative's expertise, we can articulate our story with clarity, coherence, and alignment, streamlining and harmonizing all facets of our marketing communication. Their adept guidance has proven pivotal in elevating our brand presence and magnifying our message. We are profoundly grateful for their indispensable contributions to the evolution of Conscious Leaders Quest from a retreat into a series of leadership adventures and community.
Ron Hill, Co-Founder of Conscious Leaders Quest