Build your legacy brand and ignite a revolution.

We help ambitious founders, change-makers and thought leaders position their business to sell and build a personal brand for their next evolution.

If you are in this state of transition and ready to build your impact-driven legacy brand, we are here as your creative partner. Together, let’s launch a brand that attracts the right buyers, clients and opportunities – allowing you to reach new levels of impact, influence and success.

Ready to light things up? Book a call with Laura

Create Brand Chemistry

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Here’s how we help

  • WORK WITH US

    Our unique 3 step branding process helps you create chemistry with yourself, your business, and your ideal clients - we call this Brand Chemistry.

    LEARN MORE

  • SPEAKING

    Inspire, empower and entertain your audience with keynote speaker, author and Lab Creative founder, Laura Beauparlant.

    LEARN MORE

  • OUR BLOG

    From behind the scenes to insights, opinions and inspiration, we’ve got everything you need for your entrepreneurial journey.

    READ HERE

READ OUR LATEST BLOG POSTS

Featured
Why NOT to Hire a Specialist
Why NOT to Hire a Specialist

Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

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The Evolution of Olympic Logos
The Evolution of Olympic Logos

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

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The Many Sides of an Entrepreneur
The Many Sides of an Entrepreneur

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

Read More →

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We’re thrilled to unveil the brand we created for Life Actually. After stepping away from a successful tech career, Maia Buterin leaned into self-discovery, uncovering a passion for helping others live authentically and with purpose. She neede
📖 Ready to transform your business? My book Brand Chemistry puts the power of branding right in your hands, sharing the same proven process I’ve used to help hundreds of entrepreneurs get clear on their message, attract their ideal clients, a
Everything begins with Brand Camp. At the heart of every brand revolution lies Brand Camp—the ultimate launchpad for (re)defining your story. This isn't just about design; it’s about mastering your message. The right words ignite clar