Build your legacy brand and ignite a revolution.

We help ambitious founders, change-makers and thought leaders position their business to sell and build a personal brand for their next evolution.

If you are in this state of transition and ready to build your impact-driven legacy brand, we are here as your creative partner. Together, let’s launch a brand that attracts the right buyers, clients and opportunities – allowing you to reach new levels of impact, influence and success.

Ready to light things up? Book a call with Laura

Here’s how we help

  • WORK WITH US

    Our unique 3 step branding process helps you create chemistry with yourself, your business, and your ideal clients - we call this Brand Chemistry.

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  • SPEAKING

    Inspire, empower and entertain your audience with keynote speaker, author and Lab Creative founder, Laura Beauparlant.

    LEARN MORE

  • OUR BLOG

    From behind the scenes to insights, opinions and inspiration, we’ve got everything you need for your entrepreneurial journey.

    READ HERE

READ OUR LATEST BLOG POSTS

Featured
Why NOT to Hire a Specialist
Why NOT to Hire a Specialist

Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

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The Evolution of Olympic Logos
The Evolution of Olympic Logos

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

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The Many Sides of an Entrepreneur
The Many Sides of an Entrepreneur

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

Read More →

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After selling Mabels Labels, @thejulieellis (one of it's 4 co-founders) was left questioning her next steps—a journey that ultimately led her to empower other women entrepreneurs through coaching, speaking, and her book, Big Gorgeous Goals. Sw
Forget broken shelves—let’s talk about breaking through the noise with a brand that sticks! Get your copy of Brand Chemistry at 50% off this Black Friday and step up your branding game. Stock is moving fast (faster than our broken she
Throwback to my book launch party—back when my boys were shorter than me and Brand Chemistry was brand new! Now, years later, we’re clearing out our stock to make room for future projects (and to prevent any more shelving mishaps 😅). F
We knew Brand Chemistry was impactful, but we didn’t expect it to be quite this heavy! 📚💥 True story: the shelves in our basement couldn’t handle the weight of these books and collapsed. So, we’re making space and giving you t