Build your legacy brand and ignite a revolution.

We help ambitious founders, change-makers and thought leaders position their business to sell and build a personal brand for their next evolution.

If you are in this state of transition and ready to build your impact-driven legacy brand, we are here as your creative partner. Together, let’s launch a brand that attracts the right buyers, clients and opportunities – allowing you to reach new levels of impact, influence and success.

Ready to light things up? Book a call with Laura

Here’s how we help

  • WORK WITH US

    Our unique 3 step branding process helps you create chemistry with yourself, your business, and your ideal clients - we call this Brand Chemistry.

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  • SPEAKING

    Inspire, empower and entertain your audience with keynote speaker, author and Lab Creative founder, Laura Beauparlant.

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  • OUR BLOG

    From behind the scenes to insights, opinions and inspiration, we’ve got everything you need for your entrepreneurial journey.

    READ HERE

READ OUR LATEST BLOG POSTS

Featured
Why NOT to Hire a Specialist
Why NOT to Hire a Specialist

Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

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The Evolution of Olympic Logos
The Evolution of Olympic Logos

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

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The Many Sides of an Entrepreneur
The Many Sides of an Entrepreneur

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

Read More →

FOLLOW US ON INSTAGRAM

Transforming Tradition 🌊✨ Swipe through to see the evolution of Masten Pools, a family-owned business with almost 40 years of history, now stepping into a new era of branding. When Ryan Masten took over the family business, he recognized the need
Tara Downey of Tru Insurance and Investments empowers her clients to achieve a positive money mindset and a joyful life. With over 20 years of industry experience, Tara came to us looking for a brand that would truly reflect her no-nonsense yet appr
On November 12, I reflect on the day that changed everything—29 years ago, a life-altering accident put me on a path I never could have predicted. After two years of recovery, nine surgeries, and countless unknowns, I emerged with a resilience