Skipping personal branding could be the most expensive mistake you make as a founder. Whether you’re planning an exit or looking to grow your influence, your personal brand is the key.

I always knew I was great at helping founders articulate their brilliance, but I never fully owned it. Then, last week, a single conversation changed everything.

This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.

At my college grad show, I wore a navy pantsuit that screamed “professional” but hid my creativity. First impressions matter—in life and branding.

Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish. 

The room was dark, and the spotlight was on me. I could feel the energy of the room—filled with my family, friends, and colleagues cheering me on. I took a deep breath and began…

While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.

This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?

As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.

Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.

Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.

In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.

As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.

After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.