When a founder becomes the brand, personal actions can trigger forced exits. This case study explores how CrossFit’s crisis exposed the risks of founder-led brands, and what founders must do to protect long-term value.

Discover why I built Brand Camp AI, and how it’s changing the way entrepreneurs build bold, human brands in the age of artificial intelligence.

Every founder exits their business one way or another by choice, by force, or by death. Here’s how to prepare your brand now so you can exit on your terms.

There’s a big difference between being an influencer and having influence…and that difference changes everything.

When a founder’s personal brand overshadows the business, the risk isn’t just reputational, it’s financial. From Elon Musk to Kanye West, this article explores how mismanaged personal brands can destroy brand equity and force exits.

Separating your personal brand from your business isn’t about ego, it’s about clarity, scale, and exit readiness. Here’s why I finally did it, and why many founders need to do the same.

Founders, your personal brand is more than visibility, it’s a strategic asset. Learn why ignoring it before or after an exit can cost you opportunities and growth.

Learn how a single sentence can clarify your personal brand, attract attention, and open doors for founders, entrepreneurs, and leaders.

This is a before-and-after you don’t want to miss! See how we helped College Admission Secrets evolve their brand with a clever name, powerful messaging, and a bold new look.

Learn how your personal and business brand shape first impressions, influence trust, and create lasting connections in seconds.

Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

Learn how embracing your true self transforms your personal brand, strengthens trust, and amplifies impact as an entrepreneur.

When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish. 

While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.

As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.

Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.

Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.