Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

Discover the evolution of Olympic logos and how they reflect the unique cultural styles of each host city, from Paris to Mexico.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish. 

The room was dark, and the spotlight was on me. I could feel the energy of the room—filled with my family, friends, and colleagues cheering me on. I took a deep breath and began…

While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.

This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?

As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.

Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.

Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.

In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.

As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.

After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.

Imagine a business in 2024 that’s logo is a bucket of red paint being poured over the Earth and accompanied by the tagline "Cover the Earth."

Maia’s story of transformation and new beginnings is an inspiring one. Today I’m sharing her story and the power of branding in shaping not just a business, but a life.

So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?

Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.