ABOUT LAB CREATIVE
We combine your magic with our chemistry to create an explosive brand that will sell your business and take you to the next level.
The Lab Creative Difference
At Lab Creative, we are committed to the art of legacy branding. We’re brand alchemists – here to help growth-minded entrepreneurs make their mark on the world. And sometimes, that requires a revolution: big, bold steps toward your next big vision.
We weave together creativity, strategy, and a deep understanding of your purpose through our signature process: Think, Design, and Amplify. We help you establish powerful messaging and a compelling visual identity, backed by brand strategy and design expertise—so you and your business are positioned for what’s next.
Our mission? To prevent the existential crisis founders face after selling their business—and help them uncover the unique gift they’re here to share with the world.
If you’re looking to position your business for sale or develop a personal brand story for your next evolution, we’re here as your creative partner.
Legacy is a powerful word. So exactly what IS a legacy brand?
A legacy brand is typically defined as a long-standing business. One that is a leader in its field with well-known products or services and visible signs of success.
We see it as SO much more. We believe a legacy brand is built on what you stand for, what you believe and why you do what you do. It’s the PROMISE you make to the world and the value and impact you desire to leave behind. This desire DRIVES everything you do – and how you do it. And we help you get there.
Laura Beauparlant
MEET OUR FOUNDER
I’m Laura Beauparlant – an entrepreneur, speaker, wife, mom, adventurer, and founder of Lab Creative.
For the past 20 years, I’ve helped entrepreneurs around the world transform how they show up – through brand strategy, bold storytelling, and visual design that reflects who they are and what they stand for.
Let me take you back to how I got here… because it’s an interesting story.
My journey starts where it almost ended. A car accident at 18 nearly cost me my life – and gave me a new lens on everything that matters. Years later, meeting the stranger who had kept me conscious that day sparked a pivotal shift. I realized it was time to stop playing small and step fully into the work I was meant to do.
So I walked away from a thriving design business and created Lab Creative: a place where strategy and creativity converge to build powerful, legacy-driven brands.
Since then, I’ve helped hundreds of founders gain clarity on their message, align their brand with who they are now, and step confidently into their next chapter—especially during or after a business exit.
My personal mission is simple: to live boldly and intentionally – and help others align their life, brand, and legacy with what matters most.
I’m also the author of Brand Chemistry, a practical, empowering guide to building a magnetic brand, and the host of the Legacy Branding Podcast, where I interview founders and thought leaders about life after exit, personal evolution, and the power of brand.
As a keynote speaker with 400+ talks and workshops delivered, I’ve been featured on stages and podcasts around the world, sharing insights on branding, entrepreneurship, and living boldly and intentionally.
Outside of work, I’m an adventurer at heart. I’ve explored 28 countries, lived in four, and spent 10 months living in Sicily with my husband and two boys – a chapter that deepened my belief in clarity, courage, and connection.
If you’re ready to clarify your message, amplify your impact, and build a brand that reflects who you are now – we’d love to help. Book here.
Maria Saenz
Graphic Designer
I’m a well-caffeinated graphic designer, hand letterer and travel enthusiast. I received my BFA in Graphic Design from the University of Louisiana at Lafayette. My diverse cultural background and enthusiasm for travel have allowed me many opportunities to experience different trends all over the world and use them to influence and inspire my work.
It all started when I was a kid. My dad was always an entrepreneur with a lot of crazy ideas for businesses, and I had this undying love for art and design. So every new business idea he had meant tons of fun design work for me. (Young-girl-drawing-type of design, but it did the job). I fell in love with the entire process: from brainstorming the first hint of an idea and concept to the process of making it come to life.
I’ve been a part of the Lab Creative team for eight years and love the amazing clients we get to work with!
Alejandra Araiza
Marketing Operations & Client Support
I’m a digital marketing strategist with a passion for storytelling, connection, and elevating brands.
My curiosity about how brands influence emotions led me to pursue a Master’s in Brand Management at LCI Barcelona School of Design, and eventually a career in international marketing.
Over the past few years, I’ve helped businesses shape narratives that resonate across borders – developing strategies, optimizing customer journeys, and managing global campaigns. I love blending data with creativity to drive real impact.
At Lab Creative, I wear a few hats. From managing our podcast and social content, leading our marketing efforts, to keeping client projects running smoothly behind the scenes. I’m the thread that ties it all together and helps bring the brand magic to life.
I feel deeply aligned with the mission and energy here. Supporting our clients as they build bold, authentic brands that stand the test of time is truly an honour.
BRAND CHEMISTRY
How to attract the right clients – and keep them.
It takes way more than just being really good at what you do to start and run a successful business. To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy.
In Brand Chemistry, Laura Beauparlant shares her proven Brand Camp formula for achieving clarity and focus.