LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
The KIA Rebranding Fail
Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.