LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Think First. Design Later.
Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.