Masten Pools + Co
CASESTUDY: REBRANDING
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Social Media Graphics
Website Design Support
Brand Guidelines
Brand Strategy
To be masters at our craft, support our community, and create beautiful spaces that foster connection.
This is why the team people at Masten Pools do what they do.
As a family owned and operated business for close to 40 years, they pride themselves on creating beautiful outdoor spaces – with pools as the centerpiece – that get you and your kids off of devices and outside. Their goal is to get their clients connecting with their family, socialize with friends and having fun together!
Now that the business had been passed down to the next generation, the new owner – Ryan Masten – knew that in order to stand out, they needed a brand revolution! Before working together, they didn’t have their story articulated in such a powerful way. Plus their logo, website and social media were outdated, lacking professionalism, and resembled every other pool company out there.
Through Brand Camp, we crafted impactful messaging and revamped their logo, social media presence, and website design (built by another company).
Masten Pools + CO: Key Messaging
TAGLINE
Just add fun!
BRAND POSITION
Jump into outdoor life and immerse your family in fun and connection.
BRAND PERSONALITY
Warm | Diplomatic | Strategic | Refined | Dynamic | Forthright | Playful | Empowering | Inspiring
I took over the operations of our family construction business that my uncle started it in 1984. As far back as I can remember we’ve had the same logo. With the new management team in place we wanted to communicate that we’d continue to provide the same great service, processes, and quality that we’ve been known for over the last four decades, but that we also had a different management philosophy than the outgoing generation. As construction professionals we were not versed in the art of a brand refresh.
I was impressed with Laura’s knowledge and her manner, so I went to her site and found lots of great resources. I decided to reach out to Laura for a little more hands-on help.
Brand Camp was a wonderful process and Laura was expert in helping me gain clarity on who we were as a team, who our ideal customers are, and how we can better speak to and find them through our brand.
It went so well that we hired her team to also create us an updated logo and other company design/marketing materials. They clearly articulated their process, the timeline, and deliverables and everything went exactly to plan. They guided me on color selections, design elements, and educated me about design and their process along the way, which was so helpful. We were already in the midst of updating our website so we hired Laura and Lab Creative a third time to incorporate their beautiful work there as well.
All of this has greatly contributed to my gaining a lot of clarity around how I think about and relay to others what our company is about, why we do what we do, and facilitating our finding ‘our people.’ On a personal note, it's a symbol of the changes we as the next generation are overseeing now that the family business has been entrusted to our care for the next 40+ years.
Thank you so much, Laura, Maria, and the Lab Creative team!
Ryan Masten, Masten Pools
