Get clear on your messaging, know how to use it and start attracting the right clients and opportunities.

BRAND CAMP®

Everything begins with Brand Camp

At the core of every successful brand revolution lies Brand Camp – the starting point for (re)shaping your story. It is NOT about design; it's about mastering words. These words ignite clarity and confidence, capture the hearts and minds of the right clients and amplify your impact. Below are the three ways we can work together to shape your brands future.

OPTION 1

SELF-GUIDED
BRAND CAMP

Clarity and confidence in your messaging in just 6 weeks.

Are you an ambitious solo entrepreneur with a strong desire to establish yourself as a thought leader in your industry and elevate your brand? Our Self-Guided Brand Camp is designed exclusively for self-driven individuals like you who are ready to take control of their brand's narrative.

You'll receive guidance along the way, ensuring you're never alone on your branding journey.

OPTION 2

ONE-ON-ONE
BRAND CAMP

Clarity and confidence in your messaging in under 4 weeks.

You're an ambitious founder with an incredible business and team. Now that you’re here, you realize that the brand that got you to where you are today, isn’t going to take you where you want to go and create the legacy you desire. You’re looking to sell your business (soon or in the future) and develop a personal brand that positions you for your next evolution.

Either way, you want a focused done with you experience to refine and uplevel your messaging to get you to your vision.

OPTION 3

BRAND CAMP
FOR EVENTS + COMMUNITIES

Clarity and confidence for your clients in 2-3 days or 4-6 weeks.

Imagine co-creating a transformative branding journey exclusively tailored to the entrepreneurs in your vibrant community. Through this event, they will craft compelling brand messaging that allows them to stand out in the market, attract the right clients audience and accelerate their business growth.

Let’s talk about collaborating.

THE OUTCOME

WHAT EXACTLY DO YOU GET FROM BRAND CAMP

A PDF document with your final Brand Foundation and a branding roadmap so you know how to implement your new messaging. This is what’s included:

  • The essence of your brand is turned into a powerful tagline that represents the heart and soul of your business summed up in a few words.

  • A clearly defined Brand Position also known as a UVP (Unique Value Proposition) or Brand Promise is how you or your business want to be known in the world – in under 10 words.

  • Your Why Statement is your North Star. It guides all future decisions you make in your business from offers, collaborations to hiring…all with the goal to to keep you on track to your big vision.

  • Brand personality is a set of 7-10 human characteristics that we’ll create for your business. They inform the look and tone of your brand in everything from the language, colours and style of design and photography.

  • What makes you different is WHY the right clients will want to work with you. They want something only you can provide. We work together to define what makes your brand unique and how to leverage it to stand out.

  • We start by getting clear on what you actually offer and how you offer it. Then we dive into the benefits to your client. When you focus on benefits, your clients feel like you are speaking directly to them – their challenges and their most desired outcome.

  • When you get to know your competition, it helps you find your voice. Although it can be daunting to look at what others in your field are doing, your competitors can be among your greatest teachers. We take the time to understand what they’re doing right, what they’ve got wrong, and what you do differently from them is valuable knowledge that will inform how you show up and stand apart.

  • It’s vital to know your target market— not just by pinpointing people of a particular age, income bracket, or gender, but by looking at their similarities. We focus on the psychographics of your dream clients - what they value, what keeps them up at night and the common thread that links them.

What happens after Brand Camp?

Empowered by your powerful new messaging, you have the choice to infuse it into your current brand or continue the journey to reimagine your visual identity and website with us. Learn more about our style and see if we’re the right fit for you.

“To be seen, to be heard, and to be successful, you need to get clear on who you are, why you do what you do, what’s in it for your customers, and why they should hire you over the other guy.

Laura Beauparlant