Strategic Exit Branding
Leveraging Real Estate Tactics to Elevate Your Business Value Before the Sale
Invest $20k – make $80k.
Sounds great, doesn’t it?
This strategy is used all the time in the real estate market.
It’s widely known that making strategic enhancements and staging is a worthwhile investment to boost your property value. A $20k investment in home improvements can potentially elevate its sale price by $100k or more, simply by enhancing its perceived value and aesthetic appeal.
It's a sound strategy and one that easily translates over into the world of business.
Your brand is your first impression to buyers and functions as a silent, yet formidable communicator. Articulating not merely what your business does but expressing its values, culture, and market positioning. The intangible value of your brand is just as important as your tangible assets.
Are you leaving money on the table?
Does your brand – as it stands today – reflect the true worth and potential of your business? If not – you are leaving money on the table.
When you elevate your brand, you're not merely redefining language and aesthetics but realigning your entire business legacy to resonate with the right buyer. Much like a well-staged home, a refreshed brand tells a story of an established company with a powerful mission that has potential for more.
The reality is – people don’t like projects. When they walk through an open house they don’t want to see an unfinished basement, crumbling walls or peeling paint. They want turnkey and are willing to pay more for the ease and convenience. The same goes for your business.
To assess whether your brand is primed for a profitable sale, ask yourself the following questions:
· What is the perception of my brand messaging, logo or presence? Does it look tired, dated, cheap?
· A buyer is looking for something with a good ROI, something that can scale and grow, does my brand give this impression?
· Does the name stand on its own?
· Could someone else lead the brand?
If you’re considering selling, here are 4 ways to use real estate tactics to enhance your brand value:
1. Clean out the cobwebs = check for broken links, remove outdates images and language, dig up your brand guidelines
2. Repaint = update website and social to have a consistent presence on all channels
3. Finish the basement = fresh website, new photos, new tagline
4. Add an addition = Rename the business if you’re name is tied to the name
Never planning to sell? Don’t shut the door - who knows what you might want to do in the future or where life will take you. Why would you close off that possibility even if it’s not on your radar now? It’s not to early (or too late) to think about the sell-ability of your business.
The time you invest in building your brand compounds.
Just as a potential homeowner is enticed by the possibilities a well-staged home presents, a business buyer is drawn to a business that showcases stability, relevance, and potential through its brand.
Considering selling your business and seeking expert insights? Take a page from the real estate playbook – invest in your brand now and pave the way for a lucrative sale in the future.
Elevate Your Brand, Elevate Your Sale Price.
Secure your profitable exit now by exploring strategic branding with us. Transform a smart investment into a rewarding return by positioning your brand as an unmissable opportunity in the eyes of potential buyers. Let’s talk – book a call now.