LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Branding Your IP
Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.
Strategic Exit Branding
How to leverage real estate tactics to elevate your business value before you sell. Does your brand reflect the true worth and potential of your business? If not – you are leaving money on the table.
The Alive Dental Rebrand Success Story
In the world of dentistry, most brands look and sound the same. In our blog post today, we share the before and after of our client Alive Dental and the reasoning behind it.
Unlocking Business Value: The Art of Branding to Sell
When it comes to positioning your business for sale, your brand is a strategic tool and not merely superficial. It plays a key role in elevating your business, and ultimately, attract the right buyer for a premium sale.