LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
Think First. Design Later.
Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.