Finding the Common Thread
Creating Alignment and Clarity in Your Personal Brand
As founders, you are told to define your businesses clearly, to niche down, and to present a consistent and memorable brand to the world. (That’s me – I’m telling you this!)
But what happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture?
How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
You might be compartmentalizing your life – an Instagram handle for each of your ventures, talking about one thing on LinkedIn and something completely different on twitter. How do you keep it straight? And if you’re confused – you can bet your audience will be too.
This is where uncovering and embracing your 'personal common thread' becomes transformative. Let's explore a few real-life examples to illustrate this concept in action:
My Personal Thread: Legacy.
This is the word that encompasses everything I am. Whether I'm working with clients on their brand messaging, providing art direction, speaking, or creating content—it’s about the impact I want to leave behind. Every initiative, every project, every word is about building a lasting legacy both for myself and for the people I work with.
Kirk’s Story:
On the surface, Kirk's ventures seem eclectic—a Fintech/Credit Union business, stand-up comedy, and a winery. But when we delved deeper, a clear thread emerges: Disruption, with a side of humor. No matter what he does or pursues – this is his approach.
Andrea’s Story:
Regardless of her role—entrepreneur, speaker, author, thought leader—Andrea stands out as a Thought Provoker. It's about the ripple effect of her ideas, compelling everyone she encounters to pause, reflect, and perhaps even change their perspective.
Discover Your Thread
Every entrepreneur has their unique narrative, an undercurrent that defines all they do. Do you know yours? If you're ready to uncover your personal common thread and align your multifaceted ventures and passions with a singular, powerful narrative, I'm here to guide you. Let's craft the language that is undeniably, authentically YOU.
🔗 Book a Consultation with me or drop a comment below sharing your thoughts. What do you believe is your 'personal common thread'? Let's start a conversation.