LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
Color Psychology in Business: Evoke Emotions and Build Brand Recognition
The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers.