Want to know why your personal influence matters? Integrating and bringing more of YOU into your brand will help you amplify your business, express your thought leadership and magnetize the right clients.

Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.

Let’s explore what legacy branding is, how to intentionally create one, and why it's important for founders, change-makers, and thought leaders who want to leave a lasting impact on the world.

Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.

It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

Their downfall and how they can rise again.
Love them or hate them, The British Royal Family and most notably – Harry and Meghan Markle – are all over the news these days.

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

Last year KIA underwent a rebrand, changing their logo and slogan in order to level up their brand. It was meant to be represent a new era for Kia, unfortunately, it has led to more confusion than anything.

When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”

Every 4 years the world is taken over with football fever (soccer in North America). After the years of Covid shutdowns and empty stadiums, it’s a relief to fans, players, sponsors, and advertisers that sporting events are back in full force.

In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.