When Courtney Fingar, founder of Fingar Direct Investment, came to us, she was ready to channel her decades of experience into a brand that matched her expertise and ambition. With over 20 years in foreign direct investment (FDI) communications and publishing, Courtney had the tools to help overlooked locations gain the recognition they deserved. What she needed was a professional, cohesive identity that reflected her credibility and personality.

Through our Brand Camp process, we created a brand that captured Courtney’s unique approach to FDI. Starting with her messaging, we developed the tagline “Elevate your economy” and emphasized her ability to uncover the investment potential of often-overlooked locations. Visually, we designed a logo and color palette that reflected her personality and helped her stand out in a male-dominated and conservative industry. Her new website was built to clearly communicate her mission and services, while we art-directed a photoshoot to ensure her visuals aligned seamlessly with the brand, advising on everything from wardrobe to location and shot selection.

The results were immediate. Her website launch attracted thousands of visitors, and Courtney received a surge of inquiries from prospective clients. This brand has firmly positioned her as a trusted expert and a sought-after speaker, enabling her to partner with governments and businesses worldwide to tell their stories and attract critical investment.

Fingar Direct Investment is now leading the way in helping communities achieve their economic potential through the power of storytelling.