CASESTUDY: REBRAND + NEW NAME
The Road to Seven
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Podcast Logo and Cover
Website Design
Social Media Graphics
Brand Guidelines
Brand Strategy
Shelagh Cummins had been running her own coaching business for over ten years. It was successful and she loved making an impact on other women and watching them soar. As she began thinking about expanding her business and adding new verticals, she realized that her business had gotten bigger than just her.
She stepped into the role of visionary in her business and knew it was time for a rebrand that matched her new mindset. In working with us through Brand Camp and our design process, we were able to guide Shelagh and took her brand from a bit stale to one that was infused with heart.
Shelagh's new brand, the Road to Seven, does exactly that. It reflects her core values and demonstrates her commitment to empowering other women to success.
Going through the rebranding process with us has opened a new door for Shelagh to make a bigger impact and grow her business.
The Road to Seven: Key Messaging
TAGLINE
Ambitious Dreams. Profitable Results.
BRAND POSITION
Helping visionary women entrepreneurs take empowered action to bring their ambitious dreams to reality.