When Left Coast Recreation approached us, they had a non-existent social media presence and a brand that blended into the industry rather than standing out. They lacked clarity on their unique differentiators and position in the market, and were in need of a brand transformation that would set them apart in the competitive playground industry.

Through our comprehensive Brand Camp process, we helped them uncover their core identity and articulate their vision, developing key elements such as their tagline, positioning statement, and why statement. We crafted a distinctive mood board, color palette, and logo that truly represent their brand's personality. The new logo is unlike anything in their industry; it's bold, memorable, and perfectly captures their mission to create safe, vibrant playgrounds. They were so thrilled with the new brand identity that they immediately had the logo printed on hats and t-shirts.

To support their newfound clarity and excitement, we provided a content creation structure and easy-to-use social media templates. This has empowered them to maintain a consistent and engaging online presence. A photoshoot is scheduled for the fall to capture their team and playgrounds filled with happy kids and families, which will further enrich their brand story.

The rebranding has energized Left Coast Recreation, positioning them as leaders in their field.