CASESTUDY: NEW BUSINESS + APP BRANDING
Modern Caregiving + MyHuddle App
“To be change makers and innovators; combating systemic healthcare inequities and paving the way for inclusive caregiving.”
This is the reason why the founders of Modern Caregiving Solutions do what they do, however, when they first came to us they were lacking this clarity and focus. They were looking for guidance on communicating value clearly and effectively, to differentiate themselves from the competition and build brand awareness and authority.
Together we created the brand foundation for both Modern Caregiving and the app they are building called MyHuddle. Once the key messaging (including the tagline, brand position, why statement, brand personality, and key differentiators) was complete, we moved into design.
The colour palette was developed using colour psychology based no the brand personality traits. Each logo has its own look and feel, but uses the same fonts and colour palette. The brand personality also guides the business on how the brand needs to show up in tone, language and photography.
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Slide Deck Design
App Design Support
Social Media Graphics
Brand Guidelines
Brand Strategy
Modern Caregiving Solutions: Key Messaging
TAGLINE
Reimagine the way you care.
BRAND POSITION
Build transformational systems that preserve dignity while empowering families and caregivers.
BRAND PERSONALITY
Innovative | Strategic | Visionary | Accessible | Bold | Dynamic | Compassionate | Honest | Empowering
WHAT MAKES THEM DIFFERENT
With over 35 years of collective experience in health care, nursing, community development, policy development this black woman-owned business understand the systems from all sides – including as the children of aging immigrant parents in need of care.
My Huddle App: Key Messaging
TAGLINE
Manage care at the speed of life.
BRAND POSITION
Relief for families and caregivers through seamless communication – in real time.
The app integrates powerful automated assessments for caregivers; streamlining care and providing much needed relief for everyone involved. It helps their clients save time and money by removing obstacles from their overpacked day.
Before hiring Laura and her team, our company faced a significant challenge in integrating the two key streams of our business and creating a cohesive brand that would make it easier for us to position ourselves in the market. We needed assistance in developing a strategy that would align both aspects of our business and convey a unified message to our target audience.
It felt like a genuine partnership from the beginning.
Working with Laura and her team was an exceptional experience, and the outcome of our collaboration exceeded our expectations. Unlike other vendors we had previously and currently encountered, Laura had a well-defined and structured process. Clear timelines and milestones were set, ensuring that we were always aware of the progress being made.
They took the time to understand our company's values, mission, and target audience, resulting in a logo design that perfectly reflected our identity and the essence of our brand.
Our brand now represents who we are as a company, and we are immensely proud of it. We frequently reference our experience working with Laura as an example of how a professional partnership should be. Her expertise, dedication, and exceptional design skills have made a lasting impact on our business.
Wafa Nuradin, Founder of Modern Caregiving Solutions
