Randolph College + Randolph Kids
CASESTUDY: REBRANDING
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Designs
Website Design
Stationery Design
Social Media Graphics
Brand Guidelines
Brand Strategy
Randolph College in Toronto was in need of a fresh, authentic and inspiring brand that better reflects what they do, who they serve and how they are different.
We were thrilled with the opportunity to work with such an amazing performing arts school.
The first step was to build the brand foundation together, which we did through our signature Brand Camp process. The foundation drives all of their new messaging as well as the new visual brand we created.
Randolph College and Randolph Kids have all the same elements, (icon, fonts, layout) the only difference is the primary colour. This shows the brands are part of the same family and yet helps to distinguish between them since they have a different audience.
Below we have featured their brand essence, position and personality as well as the designs we created.
Randolph College and Randolph Kids: Key Messaging
BRAND ESSENCE
Ignite. Transform. Shine.
BRAND POSITION
We are a brave and inspired community, nurturing the artist within.
BRAND PERSONALITY
Resilient | Confident | Joyful | Playful | Creative | Respectful | Collaborative | Passionate | Daring | Brave | Intelligent
We were seeking to rebrand because our previous branding did not accurately reflect who we were, as our organization had undergone a cycle of significant change and our branding needed to keep pace. During our initial meeting, we felt Laura actively listened to us and understood us; not only that, she was excited by who/what we were and who/what we aspire to be. Ultimately Lab Creative honoured the vision we put forth.
Lab Creative was wonderful to work with, they eagerly guided us through the entire process, were inspiring to collaborate with, and were open to feedback. We have had an extremely positive response from our wide community, and have seen a renewal of spirit at Randolph College for the Performing Arts.
Lauren Randolph, Randolph College for the Preforming Arts
