Shawna and Tara immediately connected when they were brought together through fundraising and motherhood. Their desire for supporting entrepreneurs’ and thoughtful gifting inspired a business platform – Wonderkind.

Combining more than fifteen years of experience in media arts and production, Shawna and Tara shared a vision to build a Canadian gifting company that embodied their values and would create a movement to spread kindness, support female entrepreneurs and give back.

From the beginning, they knew the importance of building a brand that could evolve and grow with them. Together we built the foundation of their brand through our signature Brand Camp process. This powerful foundational document serves as the guide for all aspects of their brand communication (language, tone) and visual brand (logo, colours, stationery, social media, website).

Throughout Brand Camp, we discovered the heart and soul of the brand by delving deep into the impact and contribution they want to make on the world. From here we could write their Why Statement, Brand Position (UVP) and Tagline. The brand personality brings the life into their brand, making every interaction memorable and engaging.