LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
3 Common Branding Mistakes and Their Cures
Many entrepreneurs are struggling with common branding mistakes that, once cured, can dramatically improve your brand's potential.
Finding the Common Thread
What happens when you – as a multifaceted entrepreneur – have passions and pursuits that span beyond your primary venture? How do you talk about all the amazing things you are up to if you can’t make sense of how they are tied together?
Building a Better Future
In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.
Branding for Lawyers
In this blog post I’m going to share how – as a lawyer – you can shake up the law industry by creating a brand that stands out (it’s not that hard), builds trust with your audience and shows the world that all lawyers aren’t bad.
Branding for Coaches
We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.
In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.
Lead With Your Why
As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.