How to confidently rebrand your business

When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming.

Where do you start?

What do you need?

Who do you hire?

All good questions to ask yourself before embarking on this journey. Many people think they need to start with a new logo or a new website, but in fact, you first need to start with getting clear on what the foundation of your brand is.

This is exactly what we do through our Brand Camp method with all of our clients. What we've learned is that it is essential for you to gain clarity and confidence around how you talk about what you do before we can design your logo, stationery, website and so on.

Any good designer can create a good logo – but will it mean anything? Will it have longevity?

We take the time to understand your business, your customers, why you have had success and your vision for future growth. Then we take what we have learned, and develop the look and feel of your brand.

Take a look below at the before and after for our client RSG Sales.

Their new logo is strong and memorable. It shows the growth their clients achieve, and the dynamic colours and font styles indicate a level of sophistication and value that their old logo did not.

But before we could design this, we needed to work with owner Josh Roberts, on the brand foundation. A big part of the outcome is their powerful new brand essence and position.

Essence
Adapt. Profit. Grow.

Brand Position
We empower companies to drive profitable growth by removing obstacles.

The brand personality includes words like confident, accessible, driven, strategic and creative. All of which lead to the colour palette, font choices, logo design and the overall tone of the brand.

RSG Sales now understands what makes them different, the challenges their ideal clients have and the benefits they offer them. All of this feeds into the language on the website and marketing materials and what they say when they meet potential clients.

If you are wondering where to start, what you need and who to hire – I invite you to book a call to discuss how we can help. Our business is built on relationships and we'd love to build one with you.