Think hiring a specialist is always best? Learn why stepping outside your industry can help your business stand out and build a lasting legacy.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe.

When you have a positive experience with a brand, it’s not just the products or service, it’s every step along the journey - from start to finish. 

This idea of "there are no winners and losers, everyone gets a ribbon for participation" is having a deep impact on the value of competition. If you never lose, what's the motivation to try to win?

As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.

In a world where most of the population seems to have their noses stuck in some type of technological device, it’s no surprise that digital marketing has become the go-to method of marketing for many businesses.

As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?

We are so overwhelmed with social media, emails, text messages and task switching that the window to make a lasting impression is incredibly brief – we're talking less than 7 seconds.

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

If you haven't heard of ASMR yet, you're not alone, but it's time to get acquainted. ASMR might just be the marketing strategy you never knew you needed.

The colors you choose to represent your brand shape the perception people have of your business. So that means your colors need to reflect your brand personality and the value you offer your clients and customers. 

Elon Musk's audacious decision to rebrand Twitter as X.com may be polarizing, but it highlights his visionary ideas and long-term thinking.

“How did you break your femur?”

This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.

“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.

Today on the blog, I voice my opinion on why I think this flawed new design for the Canadian Passport symbolizes a weak identity. I share a new perspective on what went wrong, who's to blame and where we go from here.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.