Rebranding a Motivational Speaker

How we helped Susan Stewart – a funny Motivational Speaker up her branding game.

I met my client Susan Stewart in the strangest of places...we sweat together while working out at Yogathletix (also a client coincidentally) in our amazing neighbourhood – Leslieville!

What started the conversation about her website, was the need to make it mobile friendly and from there we got into more details in regards to her needs for the site. One of the first things Susan told me was that she was getting calls and email's from people wanting to pay her a very low sum for speaking engagements, when in reality she was worth way more. My response was that her site made her look cheap – harsh I know – but she could take it!

Each of our meetings at my office took place after a class at Yogathletix where we would pick up a salad from a local restaurant and work (and laugh) at my desk. We worked extremely well together and had a lot of fun in the process (how can you not when working with a comedian!)

I wanted the new site to focus more on her as a personality, as opposed to the Live Well, Laugh Lots brand she had created. We talked about a website with large, engaging photos of her to give potential clients a sense of who she is and also up her game so she can charge what she deserves.

Her new logo is her signature that I scanned and converted to a vector file to use across all her marketing materials including; business cards, e-brochure, proposals, Facebook, Twitter, and the website.While working on the rebranding for Susan, I got to spend a lot of time with her and in many ways I'm quite sad the site is done and she doesn't need me anymore...or does she?! At least we'll still sweat together!

Check out the before and after photos below and click on the images to see the actual site!

BEFORE

AFTER

Check out her full site at www.susanstewart.ca – she's amazing!