LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Top 10 Logo Redesigns
While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
From Business Sale to Brand Rebirth: The Julie Ellis Story
After co-founding the wildly successful Mabel’s Labels and then selling the business to a major industry player, Julie wasn’t prepared for the emotional rollercoaster post-sale.
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
The Alive Dental Rebrand Success Story
In the world of dentistry, most brands look and sound the same. In our blog post today, we share the before and after of our client Alive Dental and the reasoning behind it.
Transforming Tradition
It’s easy to fall into the way things have always been done – not just in life but in business and industry. So when your company has been in business for decades, making the decision to rebrand can be a difficult one.
Building a Better Future
In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.
When it’s time for a Brand Revolution
When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.
Branding Before & After: A Spiritual Rebirth
When you read the words “Psychedelic Therapy” what do you think of? For many, the words carry a connotation of avoiding reality and disconnecting from it all by sitting back - with a bunch of trippy mushrooms perhaps. But, this could not be further from the truth.
Branding for your Niche
Lauren Bennett is a naturopath specializing in fertility who came to us in need of clarity in her messaging. She reached out in the early days of Covid-19 this year because knew that she needed to use the time to work on her brand.
Transforming A Trial Lawyer's Brand
We recently worked with a trial lawyer based in Chicago who specializes in medical malpractice and personal injury. I know what you're thinking...and it's probably not good. When I looked up branding for personal injury lawyers these are some of the images came up...
Our Favourite Before And After Logo Designs
Nothing makes me happier than going back through our projects and seeing the difference we've made to our client’s businesses.
Is your brand lacking the essence of YOU?
Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.
How to confidently rebrand your business
When it comes to rebranding your business, the thought of changing the messaging and design can be overwhelming. Where do you start? What do you need? Who do you hire?
How does your brand make people feel?
Does your brand make people feel like they already know you, that they can trust you and that they can believe in your skills? Does it invite your potential clients to reach out?
Level Up Your Brand
Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.
Supporting the Work of Leaders
Cheryl Byrne is a former senior executive, CEO and board chair who has transitioned into a leadership consultant and executive coach. She was in need of a new brand.
Find your niche
We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.