LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Sicily has a Branding Problem
When I decided to move my family to Sicily for 10 months earlier this year, SO many people asked, “Why Sicily?” and “Aren’t you worried about your safety? You know they have a big problem with the Mafia there.”