LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Getting on the Map
Branding isn’t just for businesses – it’s also a powerful tool to put cities, regions, and countries on the map. In today’s blog post, I dig into the power of place branding and how when done right, it can create economic growth and development.