When and Why to Rename Your Business.
Your business name communicate volumes about your business values, services, and overall mission. But what happens when the name you initially chose no longer serves your brand?

As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!

Baking and branding both require just the right elements and chemistry in order to get the best (and tastiest) results. So I often talk about the ingredients that are required for your brand to stand out.

As entrepreneurs, we are wired differently. We are driven to do something bigger, to change the status quo, to share our gifts with the world, and to have a lasting impact.

Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.