As entrepreneurs, it’s easy to fall into the trap of saying yes to everything. Saying No is about making choices that align with your deepest values and vision for your life and business.

Last May I was on my way to Uganda for an epic Wayfinders trip, and everything that could go wrong, did.

Your Intellectual Property (IP) – the secret sauce that sets your services apart. Branding this IP not only adds value to your business but can also create new revenue streams and growth opportunities. Let’s dive into why and how you should brand your methodology.

My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.

I had to adapt or not drive. I chose adapt.

Retiring at 60 or 65 isn’t the only option these days. For many entrepreneurial types, the sentiment seems to be moving towards the idea of living life and enjoying the entire journey, not just waiting for the euphoric day to come when you can retire and never work again.

Your ‘Why’ is a genuine expression of why you do what you do. I see it as a measuring stick when making decisions in your business. If you deeply connect with why you do what you do, it makes those decisions easy.

It’s no secret that in today’s digital age, having a website is essential to reach and engage with potential clients. In today’s blog post I will share a cautionary tale and 4 reasons why it’s imperative for you to OWN your domain name.

Even the most successful businesses can become stagnant or lose their relevance over time. In this blog post, I'll explore 4 reasons why even thriving brands need to embrace rebranding to stay relevant, competitive, and successful.

In periods of reset, there are always great opportunities, and now is no different. Let’s shape the trends rather than follow them. Here are 5 key business trends I see being important this year and beyond. 

Legacy and revolution are powerful words, and I am using them with great intention as we enter 2023. Over the past year I started to dig even deeper into who I am and the impact I want to make on the world.

We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication. 

I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

Vulnerability is a HOT topic these days. And I see a lot of people crushing it and equally as many who being crushed by it. So how do you know which camp you are in?

Catherine Kerr came to us with an identity crisis. She's an amazing keynote speaker, workshop facilitator and performance trainer - however, her brand was missing the mark.

Yesterday was a significant day in my life. On November 12th, 1995 – 23 years ago – I was hit by a drunk driver and my life was changed forever.

Our client Heather her old logo from the very beginning. It didn't fit her target audience or her price point, which meant she wasn't attracting the right clients.

Do you consider yourself an entrepreneur, a business owner, a freelancer, a solopreneur, a mompreneur? Did you ever think that people might define how they see you by how you refer to yourself?

As I close that chapter of my business life, I wanted to take a moment to share my journey to get here.

I’ve learned so much about myself and about running my business in 2017 and I wanted to share the top 7 things I learned this year.