LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Features vs. Benefits: Why you need BOTH in your Marketing
We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication.
How to Market Like the Big Brands
I have three words for you to remember when marketing your products and services: Most. Desired. Outcome. Do you know what it is for your clients and customers?