LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
What is Brand Architecture?
When I first started my business in 2004 I didn’t know the term Brand Architecture and to be honest, it wasn’t really relevant at that time. Not just for me, but for many other solo entrepreneurs. I had my business brand (which was me) and that was basically it.