LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
How To Stand Out as a Naturopath
Many Naturopathic doctors walk out of medical school with the same degree in hand, so it’s important to tap into what makes you different. There is not a single person exactly like you, so this is the time to dig a little deeper and see what sets you apart.
Does your brand match your business direction?
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?