LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
To Niche or Micro-Niche?
One topic I get asked about often is “niching.”
My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”
So let’s talk about it! What is the Difference?