LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
How to Build a Brand as Captivating as Bridgerton
As I binge-watched the new episodes of Bridgerton, I can't help but be in awe of the branding brilliance behind it. Learn insights and tips on how to channel the same magnetism into your business.
Transforming Doubt into Clarity
As an entrepreneur, finding your true niche can feel like searching for a needle in a haystack. Here’s the story of a client who had the needle in her hand the whole time…she just couldn’t see it!
The Referable Business
“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.
Building a Better Future
In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.
To Niche or Micro-Niche?
One topic I get asked about often is “niching.”
My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”
So let’s talk about it! What is the Difference?