LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding Laura Beauparlant Branding Laura Beauparlant

What is typography...

Fonts have strong personalities and a way of creating emotions. When designing a logo and brand for a business, it is important to understand the personality and target audience in order to choose the right font.

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