The Power of Observation
How Sharpening Your Skills Elevates Your Brand
“How did you break your femur?”
This was a question I was asked last week at an event for entrepreneurs called Baby Bathwater. It was late (around 1:30 in the morning), the band was playing in the background and the table was covered in dew.
I was tired and we were all a few drinks in when it was asked so it didn’t immediately strike me as strange.
I shared that I had been hit by a drunk driver when I was 18 and then paused…wait a minute – how did he know? We had met during dinner the day before, but I hadn’t shared my story and I was wearing long pants so he couldn’t see my scar.
Curiosity set in and I leaned forward to ask, “How did you know I broke my femur?” And I will never forget his response.
“I used to track animals in Zimbabwe and could tell by your gait.”
Wait – what? You read that right.
He followed that with a comment that I’d obviously worked hard to correct my gait as it was barely noticeable. Most people would never notice and honestly, I didn’t even realise it still affected how I walk.
This led to the most fascinating conversation, the group of us at the table leaned in to listen and ask questions.
And while he isn’t actively involved in animal tracking himself anymore, he does work with a group to protect the animals in his home country of Zimbabwe.
What was even more fascinating, was the fact that his business has absolutely zero to do with animals or tracking of any kind (thus why I was so confused when he asked the question).
However, his power of observation and analysis clearly plays an important role in anything he does.
From a branding perspective, this is the kind of thing that is memorable and differentiates you from your competition.
Tracking animals is a pretty unique skill set and not one most will have, but everyone can hone their observation skills. Notice things, get curious, ask questions, and become a proactive leader.
Take a moment to consider your business. Step back and observe what your clients and audience are saying or asking of you. Are there patterns?
What can you learn from the power of observation? Comment below and let me know!