LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Rebranding After Acquisition
So, you've just bought a business – congratulations! You've got the process, the equipment, and a client list. But here's the big question: Is the brand you bought any good, or does look like it belongs on a floppy disk?
Is your business worth dying for?
Discover how contemplating life's ultimate question can transform your business approach and inspire a deeply fulfilling professional journey.
Shifting Gears
My parents told me that if I ever wanted a car to drive, I'd have to learn to drive a stick shift.
I had to adapt or not drive. I chose adapt.
The Power of Observation
“How did you break your femur?”
This late night question I was asked recently had me consider how keen observation has the power to transform your business and you branding.
The Referable Business
“Tell me about your trip to Uganda!” I’ve been asked this over and over again since I travelled there a few weeks ago and I love talking about it. Learn why I’m a raving fan and how you can build a business like this.
From Fast Food to Entrepreneurship
As a teenager, one of my first jobs was working at McDonald's and I loved it! It was a fun job with great co-workers, and I loved making my own money. What I didn’t know at the time, was the lasting impression it would make on me.
Why Ghosting is Harmful to Your Reputation
The practice of ghosting - suddenly ceasing communication without explanation - has become all too common. And it’s not just happening in the dating world – it’s happening in business as well!
To Niche or Micro-Niche?
One topic I get asked about often is “niching.”
My clients have questions like, “What is a niche?” “How do I know what my niche is?” and “Should I micro-niche?”
So let’s talk about it! What is the Difference?