When Tony and Ray from egelloC (formerly College Admission Secrets) first approached us, they were ready to evolve beyond their scrappy beginnings and embrace their rapid growth with a brand that matched their ambitions. After experiencing massive growth in the past year, they knew it was time to replace their basic logo and “good enough” website with a bold, cohesive identity that would position them as a leader in the college admissions space and position them for future expansion.

They came to us with the idea of rebranding as egelloC—College spelled backward. It was a clever concept that needed refinement to fully resonate with their audience. Through our Brand Camp process, we crafted their core messaging, including the tagline “Crack the Code,” which perfectly encapsulates their work of simplifying and demystifying college admissions.

Their mission is to level the playing field by making college accessible to all. The new logo features an eagle head and a key, symbolizing empowerment and unlocking potential, while also visually spelling out the name. We expanded their existing yellow and blue colour palette, creating a fresh and sophisticated look. Custom patterns, icons, and templates brought consistency to their website, social media, and marketing materials.

The result is a brand that not only reflects their growth and leadership but also strengthens their connection with families and students. With their new identity, egelloC is positioned to continue making a meaningful impact in the college prep space while standing out as an industry leader.