Eva Jannotta, has been in business for 5 years under the name “Simply Put Strategies”. It was meant to be a temporary name, and she never loved it – but it did the job while she got her started. The time came for Eva to level up her brand from a generic name and website that she wasn’t proud of, to a brand that amplified her message.

She came to Brand Camp knowing she wanted to make a bigger impact, and help more women to amplify their influence. We helped get clarify on her messaging and created a powerful new business name – Medusa Media Group.

Why Medusa?
Medusa was so powerful that not even death could conquer her. It’s been over two thousand years since the first mention of Medusa — and yet her legacy lives on.

The name seemed fitting since Eva is all about helping women defy the status quo and amplify their influence through thought leadership.

Once the foundation and new name were established, we designed the new logo, colour palette, social media graphics, stationery and brand guidelines.