CASESTUDY: REBRANDING + COURSE BRANDING
Guardian at the Gateway + Psychedelic Doula Academy
PROJECT DETAILS:
Brand Foundation
Colour Palette
Logo Design
Program Logo
Custom Icons
Website Design
Social Media Graphics
Brand Guidelines
Brand Strategy
When Angela Ward, the founder of Guardian at the Gateway, came to us her brand didn’t reflect her unique approach to the emerging psychedelic market. Her messaging, website, logo, and social media were disjointed and misaligned.
Through Brand Camp we created clear and powerful messaging that enabled us to design a stunning new colour palette and visual identity. There is no longer any confusion about what she does, what makes her different and how she helps people.
Since we first worked together, Guardian at the Gateway – which offers psychedelic assisted therapy – has grown and flourished. Angela decided to created the Psychedelic Doula Academy, a training certification program and community for healers and helpers which she launched in 2022. We were thrilled to design the logo for it as well.
Check out the before and after on our blog here.
Below we have featured some of the key messaging we developed:
Guardian at the Gateway: Key Messaging
TAGLINE
Journey within, return renewed.
BRAND POSITION
Guiding you through the wildness of rebirth to a place of profound healing and harmony.
WHY STATEMENT
Helping people heal heart, mind and soul so they can live in harmony with themselves, humanity and nature.
Psychedelic Doula Academy: Key Messaging
BRAND POSITION
Emerge as a guide for the wildness of rebirth.
WHY STATEMENT
Evolving humanity through universal access to ethical psychedelic healing.
Psychedelic Doula Academy is a training certification and community for healers and helpers. You will learn a broad spectrum of information to help you become a skilled, ethical, and knowledgeable psychedelic practitioner. Learn more about the Psychedelic Doula Academy here.
