Branding for your Niche
Create a brand that deeply aligns with you and your unique audience.
Lauren Bennett is a naturopath specializing in fertility who came to us in need of clarity in her messaging.
She reached out in the early days of Covid-19 this year because knew that she needed to use the time to work on her brand.
Specifically, she was looking for someone to coach her through developing her messaging and guide her on how to convey it to the people she wants to serve. She also knew that her visual brand (logo, website etc…) would need a revamp.
“I was having trouble refining what I do/my why/my brand statement in a concise and understandable way. I also felt my previous brand elements didn't have the right feel for how they represented myself and my brand personality.
Laura had a clear process and she understood what was important for a brand's message.” - Lauren
We started by building the foundation through my Brand Camp process, diving deep into who she is, who her audience is, how she wants to show up, and the impact she wants to have.
We learned that all of the clients she wants to work with are women of childbearing years who are thinking about getting pregnant, already pregnant or struggling with fertility. Ultimately, they all want to have a healthy baby and have a family. This is the common thread – this is who she is speaking to on her website and social platforms.
. . .
We created her brand personality which dictates how she shows up both visually (colours, logo, fonts, graphics) and through her language.
BRAND PERSONALITY
Diligent | Balanced | Logical | Light-hearted | Candid | Compassionate | Confident | Calm | Insightful | Approachable
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And if you read my last blog post Lead with your why you’ll know how important developing a why statement is for a brand – no matter it’s size. Lauren now has a powerful statement that will lead everything she does in her business.
WHY STATEMENT
To provide candid care that empowers women to know their own body, advocate for themselves and create the family they desire.
. . .
Lauren’s brand position speaks directly to her dream clients and their most desired outcome. It is 15 powerful words that position her as an expert and will magnetize people to her.
BRAND POSITION
Understand your cycle, know your body, optimize your health and create the family you desire.
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Her brand essence is the distilled down version of her brand position and is 3 very powerful words.
BRAND ESSENCE
Knowledge. Wellness. Family.
. . .
Below is the before and after of Lauren’s logo and social media.
When I first saw this logo that Maria created for Lauren I knew it was “the one”! I was so excited I could barely contain myself on the call where we presented the design options. What’s so special about it you might ask…well the line crossing the t’s is a stylized sperm and the circle represents the egg.
It’s elegant, smart and subtle and a beautiful nod to her focus on fertility. The colour combination seals the deal on this gorgeous new brand.
Lauren worked on updating her own website - with some guidance from us - and we created new social media graphics so her brand is now beautifully consistent!
We also created a monogram of her initials, a stand-alone icon of the sperm and egg from the logo and a customized design for her tagline. Each of these can be used on print material, her website, slide decks, social media etc…
Lauren now has a powerful brand to share her gift with the world and we couldn’t be more thrilled for her!
“Laura has helped me become clear on my brand statement so it is clear who my ideal patient is and what I can do for them. I now have beautiful brand elements that represent myself and my brand personality so I can be more visible and confidently portray my message to those I can help.” - Lauren
Does your brand align with you and connect with your niche?
What does your brand say about you, what you do and why you do it?
If it’s time to get clear and connected to your brand, I’d love to hear from you!
Book a discovery call here.