LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Branding Laura Beauparlant Branding Laura Beauparlant

The Harry & Meghan Brand

Their downfall and how they can rise again.
Love them or hate them, The British Royal Family and most notably – Harry and Meghan Markle – are all over the news these days.

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Inspiration Laura Beauparlant Inspiration Laura Beauparlant

Who are you really?

It’s time to expose the true version of you and share it with the world.

We all have many sides, and we often only show the one we think will help us fit in and be liked. It’s a defence mechanism to keep us safe. And keeping us safe is our brain’s job.

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Brand Camp, Branding Laura Beauparlant Brand Camp, Branding Laura Beauparlant

Branding for Coaches

We’ve worked with many coaches over the past few years, and they are all SO different, and yet when they came to us, many said they did the same thing with the same type of client.

In this blog post, I’m going to be sharing how – as a coach - you can stand out in a crowded marketplace and become known for something.

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Entrepreneurship, Branding, Brand Camp Laura Beauparlant Entrepreneurship, Branding, Brand Camp Laura Beauparlant

Think First. Design Later.

Recently I’ve spoken with several entrepreneurs struggling with their business and feeling the pressure to go in a new direction or choose a niche that deep down doesn’t feel aligned with them. They wonder why they aren’t getting the right clients, why they feel so conflicted and why their business is stagnant or even shrinking.

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