LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Top 10 Logo Redesigns
While a brand is more than just a logo, it is an important element to get right. Check out this post featuring our best before and after logo transformations.
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
Building a Better Future
In need of clear and powerful messaging and an impactful visual brand, the founders of Tridome sought out our expertise. In this blog post, I share their rebranding journey and before and after of their logo and websites.
When it’s time for a Brand Revolution
When our client Sandra Piccoli first came to us, she had recently left behind her corporate career to start her business. She got a logo and website created but quickly realized that they weren’t going to work.
Branding for your Niche
Lauren Bennett is a naturopath specializing in fertility who came to us in need of clarity in her messaging. She reached out in the early days of Covid-19 this year because knew that she needed to use the time to work on her brand.
Find your niche
We are all too close to our business to see what is obvious to others. Many of us entrepreneurs spent most of our time in a bit of a bubble and we can't be objective. We need someone else to be a sounding board, to listen and help you see what you don't see.
Pulling it all together – for real!
In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.