LAB NOTES

Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!

Entrepreneurship Laura Beauparlant Entrepreneurship Laura Beauparlant

Finding Connection Beyond Language

When I was a little girl, my grandmother from Denmark visited us. I only spoke English and she only spoke Danish so you’d think we would have a hard time communicating – and we did – with word. But, with nonverbal cues – we could communication beautifully.

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Branding Laura Beauparlant Branding Laura Beauparlant

Features vs. Benefits: Why you need BOTH in your Marketing

We've been talking a lot recently about selling the benefits of your product or service rather than the features alone. But how can you be sure you're on the right path with your marketing? This blog will show you how to couple great features with great benefits for effective communication. 

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