LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
Brand Evolution: Conscious Leaders Quest
Conscious Leaders Quest envisioned a brand that extended beyond their initial leadership adventures in Costa Rica, one that would resonate deeply not just with the founders, but also with their ever-expanding audience.
Distilling Your Brand Essence: How to Create Your Tagline!
Is it possible to describe the most important aspects and essence of your business in five words or less?
You bet! And, it’s not only possible, we’re going to show you how to do exactly that in this blog as we talk about your Brand Essence (aka your Tagline).