The Many Sides of an Entrepreneur
How embracing your authentic self can transform your personal brand and elevate your business.
We all have many sides, and we often only show the ones we think will help us fit in and be liked. It’s a defense mechanism to keep us safe…and keeping us safe is our brain’s job.
Despite years of inner work, I occasionally find myself changing who I am to fit in. The language I use, the way I dress, the opinions I share. And I’m hard on myself after I realize I’ve done it.
Being your true, fully expressed self is a work in progress…as is everything in life. And I’ll be working on it until my last breath. I believe we all will.
So, who are you really? It’s not a simple answer.
I am rebellious and a worrier.
I am charismatic and discreet.
I am cautious and a risk-taker.
I am empathetic and impatient.
There is a side that holds back, and a side that blurts out opinions and drops F-bombs.
The side that worries, and the side that takes bold leaps.
We are all multifaceted human beings.
Embracing Your True Self
Embracing who you really are means being honest with yourself and others about what you believe, what you want, and how you feel. It’s about tearing down the walls we build to protect ourselves and allowing our true selves to shine through.
This journey to self-discovery isn’t easy. It requires vulnerability, courage, and the willingness to step outside your comfort zone. It’s about looking in the mirror and asking yourself tough questions:
What do I stand for?
What are my passions and fears?
What makes me feel truly alive?
What do I want to be known for?
What is the impact I want to have?
The big question is, who do you want to be? And realizing that playing it safe won’t get you there.
It’s about making conscious choices that align with your true self, even if it means going against the grain or facing criticism. It’s about being unapologetically you.
Authenticity in Business and Branding
As an entrepreneur, your journey of self-discovery and authenticity directly impacts your business. When you are clear on who you are and what you stand for, you can communicate your brand’s message more effectively. This clarity helps you make decisions that are aligned with your values and goals, creating a cohesive and powerful brand identity.
Authenticity in branding is about more than just marketing; it’s about building trust and relationships. When your audience sees that you are genuine, they are more likely to trust and engage with your brand. This trust leads to loyalty, advocacy, and long-term success.
Let me help you find your voice so you can expose the true version of you and share it with the world. Together, we can create a personal brand that is authentic, impactful, and uniquely you.
The double exposure image taken above was from an amazing experience with the gifted Paula Owen called Unmask Yourself…and it does just that!