LAB NOTES
Our founder Laura Beauparlant shares behind the scenes, industry insights, inspiration on the entrepreneurial journey and powerful opinions pieces on branding and design. Enjoy your visit!
What is your brand missing?
You know your brand needs something, but you're just not sure what it is. That was the case for Cindy Wagman of THe Good Partnership
Does your brand match your business direction?
Before undertaking a rebrand, you first must get clear on the direction you want for your business. Do you know how big you want to grow, what kinds of clients you want to serve and the place you want to stake in your industry?
From Burnt Out To Fired Up
I was very excited when Dr. Lisa Watson participated in the very first online session of Brand Camp last spring and we are both thrilled with the outcome.
Pulling it all together – for real!
In the 14 years since I started my business, I’ve had my share of amazing and challenging clients. But everyone once in a while a client comes along that has a way of reminding me why I do what I do and helps me to confidently own my strengths.
Rebranding a Motivational Speaker
How we helped Susan Stewart – a funny Motivational Speaker up her branding game.